Spartan Race’s Unbreakable CEO

By Anna Klawitter / August 30, 2021

Entrepreneurs have to be gritty at any time, you can lose a key employee, your biggest client, or a racer that gets stranded on a deserted island for eight days…wait, what?? Watch Joe De Sena tell the lost racer story here:

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From Crisis to Creative: Essential Lessons Learned

By Anna Klawitter / August 3, 2021

You’ve heard it before and you may know it firsthand, 2020 wasn’t an easy year for some. Businesses were being disrupted in ways no one could’ve predicted and people, especially creatives, were forced out of their comfort zones to think of work and life in new ways.

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Emmy Award Winner: Dreamer Documentary

By Taylor Peterson / March 26, 2021

In early 2020, just as the global COVID-19 pandemic was locking down the world, Emmy Award-winning filmmaker Nick Nanton was working on a documentary that would inspire millions to dream bigger and live a life with meaning and fulfillment.

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Podcast Launch Visual Positioning

By Taylor Peterson / March 18, 2021

In with the ‘new’ out with the ‘old’. Watch how the Lab transformed Amy’s “Mentally Strong People” into ‘Visually’ Strong People.

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BRAND WORK: Amazing Whip-It

By Taylor Peterson / November 20, 2020

How did we take a brand’s goal to pivot their commercial content from infomercial messaging to a nostalgic connection with their target audience while educating them on the benefits of a product that’s existed since 1989? Enter stage right: The “Before Its Time” content campaign.

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8 Ways Brands Can Use Animation to Enable Digital Content, Especially Now

By Taylor Peterson / September 23, 2020

In today’s recovering COVID world, animated content offers brands, businesses, and people an opportunity to tell a story while sidestepping the challenges that come with live production.

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