Robert Brace Case Study: Website Launch

By Anna Klawitter / April 22, 2022

When Robert Brace started working with us to plan his next level of content and digital presence, we were excited!

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Branding in a month

If your branding sucks… here’s how to look better in a month

By Anna Klawitter / January 7, 2022

Whether you are starting a new business or refreshing your brand for 2022, this branding exercise will get you started in the right direction.

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David Goggins

Your Game Plan To Building Mental Muscle With David Goggins

By Anna Klawitter / November 23, 2021

David Goggins isn’t known for moderation. He’s known for big goals. Brutal truths. Intense physical and mental development. He wasn’t always this mentally tough. We’ve compiled three of the many rules he’s applied to turn his entire life around.

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spartan race’s unbreakable ceo

Spartan Race’s Unbreakable CEO

By Anna Klawitter / August 30, 2021

Entrepreneurs have to be gritty at any time, you can lose a key employee, your biggest client, or a racer that gets stranded on a deserted island for eight days…wait, what?? Watch Joe De Sena tell the lost racer story here:

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Dreamer Documentary - Jim Kwik "The Limitless Model Explained"

Emmy Award Winner: Dreamer Documentary

By Taylor Peterson / March 26, 2021

In early 2020, just as the global COVID-19 pandemic was locking down the world, Emmy Award-winning filmmaker Nick Nanton was working on a documentary that would inspire millions to dream bigger and live a life with meaning and fulfillment.

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Amy Morin: Podcast Launch Visual Positioning

By Taylor Peterson / March 18, 2021

In with the ‘new’ out with the ‘old’. Watch how the Lab transformed Amy’s “Mentally Strong People” into ‘Visually’ Strong People.

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BRAND WORK: Amazing Whip-It

By Taylor Peterson / November 20, 2020

How did we take a brand’s goal to pivot their commercial content from infomercial messaging to a nostalgic connection with their target audience while educating them on the benefits of a product that’s existed since 1989? Enter stage right: The “Before Its Time” content campaign.

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8 Ways Brands Can Use Animation to Enable Digital Content, Especially Now

By Taylor Peterson / September 23, 2020

In today’s recovering COVID world, animated content offers brands, businesses, and people an opportunity to tell a story while sidestepping the challenges that come with live production.

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