The Basics of Animation: From Animation Styles to Character Design

By Anna Klawitter / October 6, 2021

Animation allows for endless possibilities, so here’s your guide to understanding the basic animation styles, the types of animation you want, and the end goal to your masterpiece.

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Spartan Race’s Unbreakable CEO

By Anna Klawitter / August 30, 2021

Entrepreneurs have to be gritty at any time, you can lose a key employee, your biggest client, or a racer that gets stranded on a deserted island for eight days…wait, what?? Watch Joe De Sena tell the lost racer story here:

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Emmy Award Winner: Dreamer Documentary

By Taylor Peterson / March 26, 2021

In early 2020, just as the global COVID-19 pandemic was locking down the world, Emmy Award-winning filmmaker Nick Nanton was working on a documentary that would inspire millions to dream bigger and live a life with meaning and fulfillment.

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Podcast Launch Visual Positioning

By Taylor Peterson / March 18, 2021

In with the ‘new’ out with the ‘old’. Watch how the Lab transformed Amy’s “Mentally Strong People” into ‘Visually’ Strong People.

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BRAND WORK: Amazing Whip-It

By Taylor Peterson / November 20, 2020

How did we take a brand’s goal to pivot their commercial content from infomercial messaging to a nostalgic connection with their target audience while educating them on the benefits of a product that’s existed since 1989? Enter stage right: The “Before Its Time” content campaign.

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A Nightmare on Shawn Street – the Animated Podcast

By Jon Briggs / October 30, 2019

We’re going to share with you how we worked with the Thor of the health and fitness world, Shawn Stevenson to turn his podcast episode Nightmare on Shawn Street into an animation.

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